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1. Please choose a non-for-profit business that you are interested in in your area. You will create the ads appropriate for the medium they like to advertise in to better reach their customers.
2. Create an advertising campaign for this company. Including:
a. A mission statement of the company – this should be readily available from the owner of the business. If not, create one.
b. Situational analysis – their target market and current social media outreach.
c. SWOT analysis of the company and brand (Strengths, Weaknesses, Opportunities, & Threats at least 2 of each)
d. Advertising Objectives and sales and popularity (likes, shares, followers, etc.) targets to reach the target audience.
e. Sample ads for at least 3 social media platforms (i.e. Facebook, Twitter, Instagram or other ones) with a desсrіption of each target market to be reached, how the effect of the ad will be tracked, why you chose this type of ad for that specific social media, and how often it should run in a day/week/month. THESE ADVERTISEMENTS MUST BE CREATED BY YOU.
f. Explain ethical considerations that you might need to consider for this non-for-profit business and its advertising campaign. Are there any topics that would not be appropriate for this business and are there any national movements currently running from which this business could benefit, such as #endhunger or #metoo?
3. Create a presentation PowerPoint for the class about your company, advertising campaign and your creative ads. Your presentation should be no more than 15 minutes, with about 8-12 slides.
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