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How to do a market analysis?

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***************************************PROJECT OVERVIEW****************************** 2.3 Project The Market Analysis When looking at your company and the international venture, you must look at the market and make an analysis based on what you know. You will want to open the template you turned in last week, make the updates and edits provided to you by the professor, and then fill out the Products and Services and Marketing Analysis and Plan part of the template. How to do a market analysis? When a market analysis is completed, you will be able to show the board of directors that you know the market and there is either enough or a lack thereof to expand the business. In order to do that, make sure you include the following areas: Demographic: Does it match who you are currently serving? If not, will it fit the product and/or service? Market Need: Is there a need for the product and/or service? Competition: Who is the competition? Barriers to Entry: Are there any considerations when coming into the country? Regulation: Some countries require certain government or regulatory matters, are there any? ****************************************HELPFUL HINTS********************************* What is a market analysis? A market analysis takes into consideration all variables of a market. You will want to review the size of the market both in how big it is and in who interested people will be in the product, the competition, and the cultural environment in terms of barriers to entry and regulation. ****************************************GRADING RUBRIC******************************* The Marketing Analysis The Marketing Analysis Criteria Ratings Pts This criterion is linked to a Learning OutcomeOrganization’s product line and services section include a detailed description with appropriate discussion of market differentiators, obstacles, and potential for international growth. 25 pts Full Marks 0 pts No Marks 25 pts This criterion is linked to a Learning OutcomeThe proposed marketing strategies are sound and strongly supported with evidence and reasoning. Including items such as the size of the market both in how big it is and in who interested people will be in the product, the competition, and the cultural environment in terms of barriers to entry and regulation. 35 pts Full Marks 0 pts No Marks 35 pts This criterion is linked to a Learning OutcomeThe marketing analysis addresses the international venture in the following: Demographic – does it match who you are currently serving? If not will it fit the product and/or service? Market Need – is there a need for the product and/or service? Competition – who is the competition? Barriers to Entry – are there any considerations when coming into the country? Regulation – some countries require certain government or regulatory matters, are there any? 30 pts Full Marks 0 pts No Marks 30 pts This criterion is linked to a Learning OutcomeSummarizes the position of the international venture based on the marketing analysis to either support or not support the international venture. 10 pts Full Marks 0 pts No Marks 10 pts Total Points: 100

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