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The bulk of your report will be a simple 3 to 5 page (approximately 1200 word) book report like the ones you used to do in high school – except you have to actually write this one. In addition I would like you to conclude with your analysis of how the material discussed in the book relates to the other marketing topics we covered during the semester. Your paper may be either attached or cut and pasted into the assignment area. It must contain proper references to all borrowed or cited material. The work of others must be cited exactly, quotations used appropriately, and citations reported accurately.