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The press release is one of the most important tools in the toolbox of communications and PR professionals. But, it can be hard to stand out in the era of constant coverage. Like any other form of writing, perfect press releases take practice. Pick a date (e.g., your birthday, anniversary or any date you fancy) and find it on the ″This Day in History″ site. Select an event and write a press release following the steps below. 1. Determine your angle. 2. Write the lede. 3. Write two to five strong paragraphs with supporting details. 4. Include quotes. You can write these so they support your angle but feel free to use historical quotes if appropriate! 5. Include contact information. 6. Include boilerplate copy. 7. Write the attention-grabbing headline. I do not care what the date/topic is. The writer can make this selection.